Driving recycling behaviour change in the Global South

The true costs of managing plastic waste—financial, cognitive, and behavioral—are often underestimated, resulting in inadequate disposal and waste management practices.

It is estimated that over its life cycle, the true costs of plastic pollution are eight times higher for low- and middle-income countries than high-income countries.

TRANSFORM worked with the Busara Center for Behavioral Economics to gain a deeper understanding
into the context specific barriers to recycling behaviour – whether it be stigma, effort, awareness or accessibility – and identify opportunities to increase recycling participation.

To find out more, please find the link to the research report here.