Kuza

Africa grows enough food to feed its people, yet one in five still goes hungry. Each year, nearly a third of the continent’s harvest is lost, while over $78 billion is spent importing food, revealing a system that fails both farmers and consumers.

At the root of this paradox lies a broken supply chain. Processors struggle to source consistent, high-quality raw materials, while smallholder farmers remain disconnected from stable markets. Without timely advisory services, quality inputs, or access to market intelligence, farmers are left to rely on what they’ve always grown - not what the market actually demands.

This persistent mismatch drives waste, limits farmer incomes, and keeps rural economies from modernising. Food goes unsold, consumer needs remain unmet, and the cycle of low productivity and food insecurity continues.

Kuza is working to fix the system by turning the model on its head. Rather than starting with production and hoping a market exists, Kuza begins with market demand - what buyers want, when they want it, and at what quality. It then works backwards to equip the people best placed to reach farmers: young people and women from within the community.

Through its community-led model, Kuza trains these local changemakers to become “agri-preneurs” - entrepreneurial leaders who deliver market-aligned guidance to smallholder farmers. Using over 10,000 bite-sized, hyperlocal videos accessible online, young Agripreneurs help farmers make smarter decisions about what to grow, when, and how.

To date, Kuza has trained over 6,000 Agripreneurs, reaching more than 1.2 million smallholder farmers and helping unlock new opportunities for income and resilience.