Microsoft

PR Toolkit


  • Marketing
About this resource

Many start-ups have taken the lead of Bill Gates and have invested in PR which demonstrates the need for new businesses to get their message out there with a focus on cultivating a positive reputation to increase demand and generate leads.

Creating key messages will form the backbone of all your messaging and this needs to communicate the mission and values of your business in a compelling and memorable manner. PR will also help you to manage your reputation and build good relationships with your customers and stakeholders, which will motivate them to take the actions you want.

Get in touch with Microsoft4Afrika

For more information about how to use this tool or for further resources and support from Microsoft, you can get in touch here.

Contact view profile

Related Resources

More from This Contributor

  • The Cloud Toolkit
    Recommended
    Microsoft
    This cloud computing toolkit has been developed by Microsoft to provide non-technical entrepreneurs and small businesses the understanding as well as practical know how on adopting cloud technology
    • Business continuity
  • SkillsLab
    Recommended
    Microsoft
    SkillsLab is Microsoft 4Afrika’s employability and capacity building programme
    • Business continuity
    • Business strategy
  • Finance Toolkit
    Microsoft
    Guide to entrepreneurs and small business owners in understanding their finances and to enable them to get better insight into the financial performance of their businesses
    • Access to finance