PR Toolkit

  • Marketing
About this resource

Many start-ups have taken the lead of Bill Gates and have invested in PR which demonstrates the need for new businesses to get their message out there with a focus on cultivating a positive reputation to increase demand and generate leads.

Creating key messages will form the backbone of all your messaging and this needs to communicate the mission and values of your business in a compelling and memorable manner. PR will also help you to manage your reputation and build good relationships with your customers and stakeholders, which will motivate them to take the actions you want.

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