LinkedIn Learning

Marketing on LinkedIn


  • Coaching
  • Marketing
About this resource

LinkedIn is more than just a platform for you to showcase your own professional achievements and updates. With over 500 million members, LinkedIn is also a hugely valuable space for business owners to maximize their exposure and reach, as well as spark new sales conversations with professionals of all stripes. In this course, join instructor Marcus Murphy as he shows how to market your small, medium, or solo business on LinkedIn. Get tips for sprucing up your personal profile; building an effective company page that’s optimized for search; creating a smart content strategy; crafting high-quality, sharable posts; and more.

What you'll learn:

  • Building a solid profile
  • Creating a company page
  • Optimising for search
  • Standing out as a solo business owner
  • Creating a content strategy
  • Writing posts that perform
  • Posting videos on your LinkedIn profile
LinkedIn Learning

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