Acumen

Daniel Pink on the Art of Selling


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  • Product access
About this resource

In this course, bestselling author Daniel Pink shares research-grounded tactics to better understand your audience and convince them to take clear actions—whether that is funding your venture, buying your product, or adopting your new idea.

With this course, you will learn to:

  • Connect with your customers perspectives and needs
  • Engage your audience effectively with different pitching techniques
  • Map the power dynamics between customers and sellers
  • Make sales personal, purposeful and ultimately human

This 3-hour course has a cost of $45 and you can take it on demand.

Acumen Academy is the World’s School for Social Change. Its mission is to unleash a new generation of social innovators and leaders with the character and competence to build a more just, inclusive and sustainable world. Since 2006, it has offered 39 online courses offering tools to build social businesses and a better world, with over 1 million sign-ups from 193 different countries.

Daniel Pink is the bestselling author of books on business, work, and behaviour including To Sell is Human: The Surprising Truth About Moving Others, Drive: The Surprising Truth About What Motivates Us, A Whole New Mind: Why Right-Brainers Will Rule the Future, among others.

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