Acumen

Dan Ariely on Changing Customer Behaviour


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  • Business strategy
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About this resource

In this course, professor and bestselling author Dan Ariely will help you apply insights from behavioural economics and psychology in order to understand how people make decisions. He’ll walk you through step-by-step exercises that will allow you to identify the actions your customers need to perform and uncover opportunities for greater effectiveness.

Learn How To:

  • Map your customer’s behaviour journey
  • Apply behaviour change principles to your social enterprise
  • Price your product based on value and pricing principles
  • Design experiments to test these principles in action

This 10-hour course has a cost of $45 and you can take it on demand.

Acumen Academy is the World’s School for Social Change. Its mission is to unleash a new generation of social innovators and leaders with the character and competence to build a more just, inclusive and sustainable world. Since 2006, it has offered 39 online courses offering tools to build social businesses and a better world, with over 1 million sign-ups from 193 different countries.

Dan Ariely is a professor of psychology and behavioural economics at Duke University. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty and Payoff.

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