Guddi Baji Program
In collaboration with TRANSFORM and Unilever Pakistan Limited, in 2019 doctHERs launched a sustainable development initiative to implement a gender inclusive, tech-enabled healthcare solution across rural Pakistan.
The program leveraged the widespread reach of Unilever’s rural retail programs: Mera Sona Gaon and Guddi Bajis to deliver quality health and wellness services across 1500+ villages in Pakistan. In 12 months, the program delivered health interventions to 1 Million women and girls.
In 2020, the focus of the project is to to both expand and enrich the Guddi Baji Program by diversifying health and hygiene products in the Guddi Baji basket as well as enabling her to serve as a Village Pharmacy Access point, both managed via a digital inventory management system.
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