Clean and connected homes to improve the quality of life in rural India
With a mission to provide low-income communities in rural India with
access to socially impactful products and services, Dharma Life has developed
the concept of “Clean and Connected Homes”. The organisation is looking to
solve the challenges of poor water and sanitation-related infrastructure, low
awareness around hygiene practices, as well as household air pollution in
low-income households, through its network of trained female entrepreneurs –
Dharma Life Entrepreneurs (DLEs).
A “clean and connected home” is therefore a low-income rural household
aware of good health, hygiene practices and sanitation habits, which adopts
effective product solutions to ensure a better quality of life at the last mile.
Dharma Life wants households to adopt most, if not all, of the
following solutions: a safe drinking water solution at home; awareness and
adoption of sanitation & handwash practices; a clean cooking solution; access
to clean energy and digital literacy.
In an initial stage, the project involved designing an integrated
approach to deliver a clean and connected home, testing the approach within a
set sample of 200 DLEs and
developing a scale-up strategy, with the support of TRANSFORM. Dharma Life will select and mentor the 200 DLEs to pilot the
project, train them and convert their homes into model “clean and connected
homes”. Each DLE – a trusted, digitally enabled female member of the community
– will cover between two and four villages.
In parallel, Dharma Life will leverage existing best practices and
design various behaviour change campaigns for rural households around access to
clean drinking water and adoption of sanitation practices that enable healthy
The project will be monitored using real-time analytics and will serve
as a pilot to test the effectiveness of the combined and cohesive behaviour
change campaigns towards creating more “clean and connected homes”.