HEALTH & WELL-BEING
Connecting female health workers to underserved communities in rural Pakistan
In collaboration with TRANSFORM and
Unilever Pakistan Limited, doctHERs has launched a sustainable development
initiative to reach the 120 million people in rural Pakistan who lack access to
affordable, quality healthcare. A gender-inclusive social business, doctHERS
matches the under-utilised capacity of female doctors to the unmet needs of
In this project, doctHERs will upskill, equip and deploy technology-enabled frontline female Health Workers in rural villages across Punjab and Sind. These health workers will provide awareness on different women’s health issues and connect female patients to a nationwide network of female doctors, who were previously excluded and reintegrated into the workforce by doctHERs.
Care is coordinated between providers, labs and
pharmacies, and the interactive service will be provided via HD
video-consultation using a smartphone. In fact, the whole value chain is
digitised to improve quality and reduce cost, including telemedicine, digital
payments and e-prescriptions.
The model was designed to be sustainable,
scalable and replicable across all geographies of Pakistan, as well as other
emerging markets. TRANSFORM is supporting doctHERs in validating the commercial
viability and technical feasibility of its service delivery model to reach 140
million customers in the rural Pakistani market at scale. By the end of the
15-month validation-stage project, doctHERs will have directly impacted 105,000
women beneficiaries (60 women per village across 1750 villages) and indirectly
impacted more than 2 million beneficiaries, including women, girls and their family
members. The goal is to reintegrate 100 female healthcare providers into the
Pakistani workforce, to enhance the health outcomes of half a million women
from 20 districts in rural Punjab.