collaboration with social innovators that are
striving to deliver the Sustainable Development Goals
are bringing to light necessary market-based solutions to improve the quality
of life in low-income households. HappyTap and Sanergy have created two
projects that are changing the way underserved communities think about and use
sanitation products: an affordable portable sink and low-cost sanitation
Changing handwashing habits in Bangladesh
It’s a childhood lesson many
of us take for granted - wash your hands before cooking, eating, or after using
a toilet. It’s the easiest, most cost-effective way to prevent diarrhea and
infectious disease, one of the leading causes of death of children under five.
Bangladesh has made
significant strides in stopping open defecation, but hygiene has not followed
suit and few people wash their hands consistently. A 2012 study showed that
despite a high awareness (95%) of critical times to wash hands, less than 10%
of respondents did so before eating and even fewer before feeding babies.
HappyTap is changing the way
we tackle this stubborn problem with a purpose-built portable sink designed to
inspire people – especially children and their caregivers – to wash their hands
with soap. The HappyTap has a detachable 15-litre water tank for easy refill, a
custom-built spout that conserves water and a convenient soap dish. Bringing
water and soap together, this accessible and affordable product is more than a
piece of hardware; it was developed with behaviour change top of mind.
TRANSFORM is actively
working with HappyTap to make this goal a reality, supporting them with recruitment,
behaviour change insight, market research, multi-channel marketing campaigns,
Sanergy: High-quality, low-cost sanitation for
underserved communities in Kenya
2.5 billion people worldwide do not have access to hygienic sanitation1 – The second largest cause of disease and one of the main sources of
contaminated waterways and food supply in the world.
Low-income households in Kenya’s urban areas, which are highly
populated, physically cramped and lacking in sanitation infrastructure, are
struggling with this sanitation crisis.
However, by introducing Fresh Life Toilets, Sanergy is playing an active
role in eradicating the sanitation crisis in Nairobi. The Fresh Life Toilet is
a pre-fabricated sanitation facility that can easily be installed close to
low-income households, thus providing simple and affordable access to clean
Sanergy’s franchise network of Fresh Life Toilets are operated by local
residents – Fresh Life Operators – who purchase and operate them, either as
small businesses or as a value-add service to their customers (such as tenants
in the residential context or students at schools). The Fresh Life Operators
receive ongoing marketing, business and maintenance support, ensuring they run
a good business and that toilets stay clean and safe for residents.
addition, Sanergy guarantees that human waste is safely and effectively removed
from the community, before being treated and converted into organic fertiliser
and animal feed to be used by local farmers.
is supporting a research project to help Sanergy understand the most effective
demand generation strategies to extend their model to a new informal
settlement, Mathare. The research enhances the understanding of how to build
habits around toilet usage through a pilot project testing an innovative
sanitation delivery model and a new pricing model.”
high-impact products that promote hygiene awareness and behaviour change in
and Sanergy are helping to build healthier and more resilient communities.
Discover more about these and other projects that
are part of our Portfolio.