A platform to tackle South Asia’s water crisis
Drinkwell is a social enterprise that drives safe
water consumption through a decentralised platform, providing clean water to
over 250,000 people in South Asia. The Drinkwell technology removes
contaminants from water using a gravity-fed process, which reduces energy costs
and wasted water by more than 95% compared to other technologies. The project is launching “Shuddo Panir Juddho”
(meaning ‘the Battle for Safe Water’ in Bangla), a marketing campaign promoting
safe drinking water practices. The aim is to drive households to purchase
affordable Drinkwell cards, a radio-frequency identification (RFID) card that can
be purchased at storefronts, via door to door agents, as well as at Drinkwell
Water ATM Booths.
Their unique customer ID enables access to premium content, as well as
discounts on purchasing safe water subscriptions and filtration equipment. A
network of 43,000 Drinkwell card-holders in urban Dhaka has already been built
and is ready to scale to rural Bangladesh, thanks to partnerships with
governmental and private entities.
The Shuddo Panir Juddho
platform will also add a critical marketing and awareness component to ensure
project sustainability, through the creation of audio and video content. Its
aim is to drive traffic to safe water sources that already exist in
water-stressed areas, thereby decreasing customer acquisition costs of safe
drinking water systems, as uptake remains a critical issue.
TRANSFORM will support the
pilot, testing four types of content across Bangladesh and West Bengal to
assess uptake and measure eventual adoption of safe drinking water services.
This can drive utilisation rates of existing community water systems and
household filtration systems, which ultimately improves access to safe drinking
Over the next 18 months,
Drinkwell will deploy 220 safe water systems across Bangladesh and West Bengal.
The ultimate goal is to have 100,000 users on the platform, of which 25,000
will have access to safe drinking water from the network of stakeholders, who
offer their products and services through the platform.